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Practical, no-hype guides on user acquisition, traffic, and getting hired in marketing.
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All articles3 способа предсказать окупаемость подписочного приложения (и когда каждый из них врёт)
Три способа предсказать, когда подписочное приложение окупит рекламный бюджет, реальная математика за каждым, и почему неправильный выбор модели сдвигает дату окупаемости больше чем на месяц.
User Acquisition3 Ways to Predict Payback for a Subscription App (and When Each One Lies)
Three ways to predict when a subscription app pays back its ad spend, the real math behind each, and why the wrong one gives you a payback date more than a month off.
Breaking Into MarketingTime Management and Prioritization for Marketing Leads
New marketing managers drown in the urgent and never protect strategy, hiring, and coaching. Here is how I use the Eisenhower matrix to split my week and stop restarting the same fires.
Breaking Into MarketingHow to Manage a Remote Marketing Team
How I run distributed user acquisition teams: judging by outcomes, writing goals down, going async-first, and keeping a few rituals that actually matter without drowning people in meetings.
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