Igor Shenshin

I buy traffic for a living. For over twelve years I've run paid acquisition across Google Ads, Meta, TikTok, Apple Search Ads and more, and led marketing teams to profitable growth. I'm also the person who hires, so I write about what actually works in user acquisition, traffic arbitrage, and how to land a marketing job.

I've scaled paid acquisition across Google Ads, Meta, TikTok, Apple Search Ads, Unity and more, built and led UA teams, and turned complete beginners into paid professionals. This site is where I share what actually works, in plain language.

What I write about

• User acquisition and media buying: channels, creatives, bidding, attribution, unit economics.
• Traffic arbitrage: picking offers, testing cheaply, staying profitable.
• Digital marketing fundamentals: the funnel, the metrics, the channels.
• Careers and resumes: how to break in and get hired, from the hiring side.

Why trust me

I am on both sides of the table. I buy traffic and manage budgets myself, and I also hire and train marketers, so the advice here comes from doing the work and from deciding who gets the job. One belief runs through all of it: your results are yours, and once you own that, the rest is in your hands.

See my resume, or work with me.