User Acquisition
Buying paid traffic profitably: channels, creatives, bidding, attribution, and the unit economics that decide whether you scale.
3 способа предсказать окупаемость подписочного приложения (и когда каждый из них врёт)
Три способа предсказать, когда подписочное приложение окупит рекламный бюджет, реальная математика за каждым, и почему неправильный выбор модели сдвигает дату окупаемости больше чем на месяц.
3 Ways to Predict Payback for a Subscription App (and When Each One Lies)
Three ways to predict when a subscription app pays back its ad spend, the real math behind each, and why the wrong one gives you a payback date more than a month off.
User AcquisitionThe 4-Stage User Acquisition Workflow: Prep, Test, Optimize, Scale
The end-to-end buying workflow I actually use: prep your research and angles, run structured tests, optimize by cutting losers, then scale winners without breaking learning.
User AcquisitionHow to Audit a User Acquisition Program (Mobile Growth Audit)
A practitioner's walkthrough for auditing a mobile UA program end to end, from unit economics and channel mix to tracking, bids, and a prioritized action plan.
User AcquisitionWhen Is an Ad Test Done? Statistical Significance for Media Buyers
How to know when an ad test has enough data to trust. Plain-language significance for media buyers, the click thresholds that matter, and the mistakes that fake winners.
User AcquisitionHow to Forecast LTV and Payback for Apps and Games
A practitioner's guide to predicting lifetime value from early cohort signals, projecting your payback window and ROAS curve, and using those forecasts to set UA budgets.
User AcquisitionHow to Set Your Target CPA and Max Bid From LTV
A practitioner walkthrough for turning lifetime value into a target CPA and a safe maximum bid, with the real formulas and a full worked example in dollars.
User AcquisitionHow to Work With UGC Creators for Paid Ads
A practical guide to running UGC creators for paid ads: where to find them, how to vet and brief them, pricing and usage rights, and measuring which creator wins.
User AcquisitionGoogle Performance Max Explained: A Practical Beginner Guide
Performance Max is Google's one-campaign-runs-everywhere product. Here is what it actually is, what you control, where the tradeoffs hide, and how to test it without losing the plot.
User AcquisitionApp Store A/B Testing: A Practical Guide to Store Listing Experiments
How to test your app store page (icon, screenshots, video, title) to lift install conversion, using Apple and Google Play tools, run clean tests, and read results.
User AcquisitionCPM, CPC, CPA and Other Bidding Models Explained
A plain-English guide to the pricing models you actually pay under, CPM, CPC, CPA, CPV and CPL, who carries the risk, and how a beginner should pick one.
User AcquisitionUnit Economics for Marketers: The Math That Decides Profit
Learn how to break a growth goal into the numbers that actually decide profit, work backwards from a target ROAS to a max bid, and know when to scale or kill.
User AcquisitionApp Cross-Promotion Explained: The Cheapest Install Source You Already Own
Cross-promotion is how companies send users from one app to another. Here is why it is often the cheapest install source, how to measure it, and where it goes wrong.
User AcquisitionWhy Ad Accounts Get Banned (and How to Stay Compliant)
The honest reasons Meta, Google, and TikTok suspend ad accounts, plus a practical, white hat checklist for staying compliant so your account keeps running.
User AcquisitionReels and Short-Form Video Ads That Convert
How to make vertical short-form video ads that actually perform: the first-3-seconds hook, native looks, structure, captions, safe zones, and the mistakes that quietly kill your results.
User AcquisitionMobile Attribution and MMPs Explained
How mobile attribution actually works, what a Mobile Measurement Partner does, and why clean install and event data decides where you scale your app budget.
User AcquisitionMeta Advantage+ Explained: A Beginner's Guide to Meta's Ad Automation
A plain-English look at what Meta Advantage+ actually does, where the automation helps, where it hurts, and how a beginner can test it without handing over everything blindly.
User AcquisitionProgrammatic Advertising Explained: A Plain-English Guide for Beginners
Programmatic advertising is automated, auction-based buying of ad space. Here is what the jargon means, how the auction works, and whether a small advertiser actually needs it.
User AcquisitionHow to Write a Creative Brief That Saves You Revision Rounds
A creative brief tells your designer or UGC creator exactly what to make and why. Here is what goes in one, the mistakes to avoid, and a template you can reuse.
User AcquisitionTikTok Ads for Beginners: A Practical Starter Guide
A first-person walkthrough of TikTok Ads Manager for beginners, covering when TikTok makes sense, Spark Ads, campaign structure, budgets, targeting, and a clean first test.
User AcquisitionHow to Build a Media Plan (a Practical Guide for Beginners)
A media plan turns a budget and a goal into a clear spend map across channels. Here is how I build one in a spreadsheet, forecast results, and review actuals.
User AcquisitionHow to Audit a Google Ads Account
A practical, step-by-step way to audit any Google Ads account, from checking conversion tracking first to finding wasted spend and building a prioritized fix list.
User AcquisitionHow Do You Make UGC Ads That Actually Convert?
UGC ads feel like a recommendation from a friend, and that is why they win on Meta and TikTok. Here is how to make ones that convert.
User AcquisitionHow to Scale a Winning Ad Campaign Without Breaking It
You found a winning campaign and want more of it. Here is how to scale budget and audiences calmly without resetting everything you built.
User AcquisitionRetargeting Explained: A Beginner Guide to Winning Back Warm Visitors
Retargeting shows ads to people who already know you, which is why it tends to convert well, and this guide walks a beginner through it.
User AcquisitionGoogle App Campaigns Explained: A Beginner Guide to Promoting Your App
Google App Campaigns let you feed Google assets and a goal, then it places your ads across Search, Play, YouTube, and Display to drive installs.
User AcquisitionWhat Is Quality Score in Google Ads and How Do You Improve It?
Quality Score is a 1 to 10 diagnostic of how relevant your keyword, ad, and landing page are, and this guide shows you how to read it and improve it.
User AcquisitionHow Should You Structure a Facebook Ads Campaign as a Beginner?
A clean Facebook ads campaign structure gives the algorithm room and budget to learn, and this guide shows you a simple setup you can copy.
User AcquisitionLookalike Audiences Explained: How Meta Finds New Customers
A lookalike audience tells Meta to find new people who resemble your best customers, and this guide shows you how to build one that actually works.
User AcquisitionApple Search Ads Explained: A Beginner Guide to Ads in the App Store
Apple Search Ads put your app in front of people already searching the App Store, and this guide shows you how to start without wasting budget.
User AcquisitionMeta Pixel and Conversions API Explained for Beginners
The Meta Pixel tracks events in the browser and the Conversions API sends them from your server, and running both is the foundation of good Meta ads.
User AcquisitionHow Do Meta Ads Work? A Plain Guide for Beginners
Meta ads run on an auction that optimizes for the result you pick, not the highest bid, and this guide explains the structure, the algorithm, and the metrics.
User AcquisitionMobile User Acquisition Explained: How Paid App Growth Actually Works
A plain guide to how paid mobile user acquisition works, from the install funnel and core metrics to channels, creative, and measurement on iOS.
User AcquisitionWhat Is ASO (App Store Optimization) and How Does It Work?
ASO is how you help an app rank and convert better in the App Store and Google Play, and this guide breaks down the two halves for beginners.
User AcquisitionNegative Keywords Explained: How They Protect Your Google Ads Budget
Negative keywords stop your Google Ads from showing on searches you never wanted, and this guide shows you how to find and add them.
User AcquisitionKeyword Match Types Explained: Broad, Phrase, and Exact Match
Broad, phrase, and exact match decide who sees your ads, and this guide explains how each one behaves today and which to start with.
User AcquisitionWhat a Media Buyer Actually Does All Day
A media buyer is not a clever wizard chasing viral hits. It is a calm daily loop of reading numbers, making one change, and checking if it moved.
User AcquisitionHow to Plan Your First Google Ads Campaign (A Beginner Walkthrough)
A practical, step-by-step plan for launching your first Google Ads Search campaign on a small budget without wasting money.
User AcquisitionDisplay Advertising Explained: A Beginner's Guide to Banner Ads
A clear guide to display advertising for beginners: what banner ads are, where they show, and how to use them well for awareness and retargeting.
User AcquisitionSocial Ads Explained: A Beginner's Guide to Targeted Advertising on Meta and TikTok
A practical guide to how social ads work on Meta and TikTok: interest targeting, creating demand, creatives, audiences, and beginner mistakes.
User AcquisitionSearch Ads Explained: A Beginner's Guide to Google Ads and Yandex Direct
A plain guide to how search ads work in Google Ads and Yandex Direct, when to use them, and the beginner mistakes that burn budget.
User AcquisitionHow to Justify Your Channel Choice and Budget to a Boss or Client
Learn how to justify your channel choice with a business number, an expected cost per result, a small test plan, and a clear report.
User AcquisitionHow to Choose a Traffic Channel That Matches Your Business Goal
A working media buyer's guide to how to choose a traffic channel based on your goal, your audience temperature, and your budget.
User AcquisitionCreative Testing for Beginners: How to Test Ads Without Wasting Budget
A simple creative testing process for beginners that finds winning ads without burning your budget.
User AcquisitionHow to Read Ad Campaign Metrics: CPI, CTR, CVR, and ROAS for Beginners
A plain guide to reading ad campaign metrics like CPI, CTR, CVR, and ROAS so you know what to fix.
Юзер-акквизишнЧто такое User Acquisition? Простое объяснение для новичков
User acquisition — это платная и органическая работа по привлечению новых пользователей продукту, с выгодой. Вот как это реально работает.
User AcquisitionWhat Is User Acquisition? A Plain Guide for Beginners
User acquisition is the paid and organic work of getting new users for a product, profitably and at scale. Here is how it really works.
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