Topics

Media Buying

Everything about buying paid traffic profitably: user acquisition, arbitrage, and the fundamentals underneath them.

Multi-million budgetsmanaged profitably

Google, Meta, TikTok, ASA, Unitychannels scaled

LTV and ROI firstnot vanity installs

Explore Media Buying

User Acquisition

Buying paid traffic profitably

Explore

Traffic Arbitrage

How affiliate and arbitrage actually work

Explore

Digital Marketing

The fundamentals that hold everything together

Explore

Latest in Media Buying

Featured

3 способа предсказать окупаемость подписочного приложения (и когда каждый из них врёт)

Три способа предсказать, когда подписочное приложение окупит рекламный бюджет, реальная математика за каждым, и почему неправильный выбор модели сдвигает дату окупаемости больше чем на месяц.

August 14, 2026 · 5 min read

User Acquisition Read article

User Acquisition

3 Ways to Predict Payback for a Subscription App (and When Each One Lies)

Three ways to predict when a subscription app pays back its ad spend, the real math behind each, and why the wrong one gives you a payback date more than a month off.

August 14, 2026 · 6 min read Digital Marketing

Referral Marketing and Word of Mouth: Turn Happy Customers Into Growth

How to turn happy customers into your cheapest growth channel, from organic word of mouth to a structured referral program that actually pays off.

July 2, 2026 · 6 min read

The paid course

Get the paid course before anyone else

I'm building a deeper, hands-on course on buying traffic and getting hired. Join the waitlist for early access and a launch discount, from a Head of UA with 12+ years across Google, Meta, and TikTok.

No spam. Unsubscribe anytime.